A Study On Promotional Strategies Of Kent Water Marketing Essay

A Study On advanceal Strategies Of Kent Water merchandising EssayThe gross sales furtherance strategy of KENT water supply PURIFIERS is not the mark in the industry, to recognise the unique system to do effective sales comp atomic number 18d to opposite players. So the comprehensive statement of the paradox stack be stated as a study on sales promotion strategy of an Organization in Bangalore2. OBJECTIVES OF THE STUDYTo know the promotional strategies of KENT WATER PURIFIERS.To escort measure the impact of advertising in the market.To measure the effectiveness of promotional activities for a particular product programme and corporate advertising.To understand and measure the affect of promotional strategies in score-building, brand re-call and finally the choice of a plan while depraveing it.To understand the attitudes and perception of respondents towards the brand image of the insurance products.To know the present consumer reduce prevailing in the market.To study res pondents brand awareness towards insurance products.3. literary productions REVIEWDEFINITION OF MARKETING P.Kotler defines Marketing As the set of kind activities directed at facilitating and consummating exchanges. The essence of selling is exchange of products and the transaction is to come across human needs and wants.MARKETING MIX It is the set of controllable marketing variables at the firm blends to produce the response it wants in the target market. The variables can be collected into four groups known as 4 Ps. These 4 Ps are Product MixPrice MixSales MixPromotion MixIMPORTANCE OF MARKETINGMarketing is accepted as the most significant activity in our society. A coarse range of marketing activities continuously affects our life styles. Marketing can chuck goods and services we want and need at our doorsteps.Marketing as achieved the hearty sizeableness because it is entrusted with the task of creation and delivery of standard of living to society.Marketing is the vit al connecting link between producers and consumers. Marketing is directing responsible to keep an eye on the equilibrium between mask productions and mask consumption.Marketing system specify the unique role in transforming the benefits of mass production in price of rising living standards and life style of all stack through with(predicate) the best system of physical distribution.MARKETING FUNCTIONSThe manufacturer and all mall man in the machinery of distribution perform marketing functions.Some of the meaning(a) marketing functions areSELLINGBUYINGSTANDARDISATION AND GRADING supportSALES PROMOTIONMEANINGSales promotion is another importance component of marketing communication mix. It is essential a direct and warm inducement. It adds the extra value to the product and hence promotes the dealer / customer to buy the product.In specific sales, sales promotion includes those sales activities that supplement some(prenominal) individualized selling and advertising, and co- ordinate them and make them effective, such as display, shows, and other non-recurrent selling effort not in the ordinary routine.DEFINTIONSales promotion includes incentive- offering and interest-creating activities which are generally short-term marketing events other than advertising, personal selling, publicity and direct marketing. The purpose of sales promotion is to stimulate, motivate and figure out the purchase and other desired behavioral responses of the firms customersMEASURES, TOOLS AND TECHNIQUETRADE FAIRS AND EXHIBITIONS flip fair and exhibitions are extensively used sales promotion tools. They likewise form one of the oldest practices in sales promotion. They provide companies with the opportunity of introducing and displaying their products. This brings the companies products and the consumers in direct contacts with each other. Seeing believes is the underlying concept present.Incase of senior high cost industrial products, trade fairs have become a ready to h and(predicate) and effective sales promotion tools. This is a especially so in international marketing. Orders and inquiries worth billions get generated at international trade fairs.COUPONSCoupons are certificates which offer price reductions to consumers for specified items. Coupons are distributed through briskspapers and magazine advertisement, or through the package of the merchandise, or by direct mail. Firstly, they enthuse the consumers to figure out the bargain.Secondly, they served as an inducement to that trade for stocking the items. They are useful for introducing a juvenile product as well as strengthening the sale of an subsisting product.EXCHANGE SCHEMESIn the consumer durables market, this has become the latest sales promotion tools. Customer can surrender their old models and take home new models.SALES PROMOTION ON INTERNETOn advertising management, we precept that the internet is emerging as the new advertising medium. For sales promotions too, people are tur ning to internet. Marketers run promotion on specific sides that draw audience who are interested in promotions and contests.4.INSTITUTEKENT Mineral RO Water purifiers.quaternary Block, Jayanagar, Bangalore 560 011.SAMPLING TECHNIQUEThe sampling methods will be adopted here is convenience sampling method. In this method, the easiest method population members are selected from variant segment to obtain information.5. MAIN RESEARCH QUESTIONSQUESTIONNAIREThe questionnaire included both straight-from-the-shoulder and close ended questions and also multiple choice answers to be chosen by the respondents. The questionnaire will be filled by the customers of KENT WATER PURIFIERS fully grown their opinion without any promoting on my part.6. PRIMARY DATAPrimary data will be collected through questionnaire and direct communication with customers and decreed staffs of KENT WATER PURIFIERS.SAMPLE SIZE100 respondents will be selected match to convenience.7. REFERENCE JOURNALSBUSINESS STANDARDBUSINESS WORLD