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LG winding EssayFoundedJanuary 5, 1947Headquarters AddressLG Twin Towers, 20Yoido-dong, Youngdungpogu, Seoul, southKoreaOur BusinessesElectronics, Chemicals,Telecommunications and Service(Number of Companies 53)LG ElectronicsLG DisplayLG InnotekHiplazaHi LogisticsSystem Air-Con EngineeringSiltronLusemLG ChemSEETECCoca dumbbell BeverageCompanyLG HausysLG TOSTEM BMHAUSYS ENGLG Life SciencesLG MMALG TeleComCS LeaderAINLG DacomLG PowercomDACOM CrossingCS ONE PartnerLG CNSLG N-Sys1947195319581967197019741995 presidentIn HwoiKoofounds LGbyestablishing Lak HuiChemicalIndustrialCorp.(now LGChem)Lak HuiIndustryestablished (now LGInternational Corp.)GoldstarCo.established (now LGElectronics)Honam OilRefineryCo.established (now GSCaltex ofGS Group)Cha KyungKoo takesoffice asChairmanLak Huichangesits nameto palmyCo., LtdBon MooKoo takesoffice asChairman NewCorporateIdentity(CI)established (LuckyGoldstarLG)Goldstar produced first electronics in Korea.195919601961196519661968196919731974197919 811982198319841985 offset radioFirst electronic cull outFirst tele resoundFirst refrigeratorFirst black and white TVFirst air room conditionerFirst elevator, escalator, washing machineFirst cassette recorderFirst PMC single station equipmentFirst video recordingtape recorderfirst electronic VTRFirst comment video cameraFirst weightlift disc player in KoreaFirst multiplex television with sound and color in KoreaFirst laser machines in Korea, single unit video 8 mm VTR in Korea1958-1995196219751976 Goldstar introduces privateloans for the first time inKorea Goldstar establishes theCentral Research andDevelopment Institute Goldstar Precision Industry(currently LG Innotek Co.,Ltd.) established197719781989 Goldstar develops colortelevision Goldstar achieves exportsto the amount of 100 zillion USD Goldstar Industrial Systemsdevelops the fourth direct drudge ultra precision robotin the world1995 LG Electronics Inc. acquiresZenith, the largestelectronics company in theUnited States1995- Today1995Chairman Bon Moo Koo created and enforced Jeong-Do Management* and No. 1 LG as the companys core attention goals.1996LG Electronics Inc. establishes the LG-IBM PC company1999LG Electronics Inc. develops the thinnest plasma display bloodshed in the world2001LG Electronics move arounds the worlds first to develop organic EL for IMT-20002004LG Electronics develops the worlds first land-based digital multimedia broadcasting phoneLG Electronics unveils 3G rambling phones for Hutchison2005For eight years in a row, LG Electronics is number one in the world for sales of optical storage devicesLG Electronics opens the LG Digital Reading Room in the interior(a) Library of RussiaLG Electronics develops the worlds fast-breaking 3D game phone2006LG Electronics wins the 2006 Hong Kong Design Award for its Chocolate phoneLG Electronics unveils the worlds thinnest ceiling-bound system air conditionerLG Electronics unveils the worlds slimmest (33-cm) flat-panel TV2007LG Electronics i s ranked first in the global CDMA foodstuff for two consecutive yearsRevenues $12.1 billion (FY 2008) that increased10.3% compared with FY 2007Collaboration with Microsoft Corporation,Android software under Google Inc., Wal-Mart,EBay, ToyotaThreatCase of LG 830 Spyder cell phoneJeong-Do Management and LGsmanagement principlesIncrease the value for the helpingholders andinvestorsImprove reliability, flexibility andresponsibilityIncrease the speed of responding to theconsumers feedbacksHuman recourses (Attract Foster)MusicbusinessmobilityNokiasoftwarecommunicationgameGlobal foodstuffLocal MarketBut in the United States, Nokias market share has been steadily declined. Nokia has to develop more CDMAmobile phones. Because the U.S.wireless operators have a secure controlon the market, while the wirelesstechnology in the United States has alsobeen less advanced than Europe.Motorola was founded in 1928.It is the leader in the worlds chip manufacturing and electronic thecommunications.di rectUSVerizonsalesGovernmentWalMartdistributorsproductswidely soldthroughRetailersdealerslicenseesMain customers of MotorolaBecause of lacking of compelling new phones, the market share of Motorolas mobile phones continue to depress.Samsung replaced the location of Motorola becoming the secondlargest mobile phone marker. Now Motorola can only rank at third.Samsung slips into No.1 mobile phone schedule in US Leaves Motorola sadly SecondJust as LG, Samsung Group is also a South Korean company which offering various industries including electronics and mobile phones.In 1973Martin Cooper invented the first mobile phone in the world. The 1G phone looks boxy and canonly be served as movable but barelyportable. Many people call this cellphone as bricks and mortar orKINGBOX.Future mobile phones will be emphasis on security system and data communication. On the one hand it will strengthen the protection of personal privacy, on the other hand the data services will intensify by more resea rches and development.A large-scale of 3G networks is sweeping the whole globalmobile phone market.At the same time, the global market of mobile phones is lining its biggest threat. Some common tools of planetary phony such as Skype, Icq and MSN are more and more convenient and popular.The future of Internet telephony willbecome a mainstream form ofnetwork communication which isunder the trend of scientific andtechnological progress and perfectioninstead of mobile phones.General OutlineTroublesAdvantagesMilestones199719621958Goldstar launch(LGE)LGEexpandsbusiness tothe U.S.with radios.SuppliedUnitedstatesAmeri-techwithmobilesphones.115 companies 84 subsidiaries, 34liaison offices(250 companies total)Workforce 84,00036 RD and Design Centers 30 RD, 6 instaurationWorkforce 17,00063% of workforce employed overseas.(101,000 of 160,000 total)Global Subsidiaries/CompaniesEurope 22China 16Middle East Africa 11Asia 10CIS 7South America Central America 10United States 7 (Currently number 2 in U.S. market behind Motorola) Japan 1Global gross salesKRW inBSTrillions4.65045540353025201510565101010101110131211Home Ent.AC16Home App.4.58.615.8D.MediaD.DisplayD.App.Mobile020052006200720082008 Q2 % Market ShareOthers, 16.6SonyEricsson,8.2NokiaNokia, 41MotorolaLG, 9.3Samsung, 15.4Motorola, 9.5SamsungLGSonyEricssonOthersFluctuations in KRW (Competitive exports)2005 $1(USD)= 1,103 won2006 $1(USD)= 955 won2007 $1(USD)= 929 won2008 $1(USD)= 1,103 won2009 $1(USD)= 1,183 wonNAFTA 1994/WTO 1995Late Start (counter RD, Design, Localization)High-End/Quality (counter LG Chocolateconsignment, PBL)PRADA Luxurious PRADA phoneMicrosoft Windows Mobile 6.0/SmartphonesMark Levinson (Audio Systems) Music Phones(Chocolate)Google Pre-installments in phones.Schneider Mobile phone camera lenses.LGE sports sponsorships/partnershipsFormula 1Multi-year partnership 1/09.Official consumer electronics,mobile phones and tech.Viewed by 588 million.International Cricket CouncilOfficial Sponsor from (I CC)2002-2015.Following of 2-3Billion U.K., Australia,India, South Africa andother BritishCommonwealthcountries.Football Club SponsorsSao PauloFulhamLiverpoolOlympic LyonHungary National TeamIraq National TeamGreece National TeamRussia National TeamLG Amsterdam TournamentLG World CupMost Popular Sports in the world (approx. 6.71 billion people) 1. soccer 3.5 billion2. Cricket 2-3 billion3. Field Hockey 2 billion4. Tennis 1 billion5. Volleyball 900 million6. Table Tennis 800 million7. Formula 1 588 million8. Baseball 500 million9. Golf 400 million10.Gridiron Football 400 million1995Acquired U.S. based Zenith1997CDMA (3G) Handsets produced199860 plasma T.V.2000Launched the worlds first Internet refrigerator2001Worlds first internet washing machine2003Number 1 global manufacturer of CDMA phones2004Advertised worlds first 71 plasma T.V.2005 4th largest mobile phone supplier globally 18 million Chocolate phones sold.2008 LG Mobile selected as the supplier for theWorld Phone Wor lds first 3G watch phone with full touch screen. LG Dare phone wins CES Best of Innovations prize2009 LG Secret phone wins red dot design award LG KS 360 phone wins iF Design award.FEATURED PRODUCTSBrand Name top 10 brand in electronics 2008Marketing in UK LG hired Alcone Marketing 10% of market share for mobile phonesDesign LG Prada top 10 Fashion designs in Europe Bluetooth Handsets drive and talkConsumers satisfaction J.D. Powder and Associates studySupplymanagement Fashion phonedesignsContracts withfootball clubs Liverpool Fulham Global fadeoutCompetitors Nokia Corporation Motorola, Inc Samsung GroupGlobal RecessionShort-term Improve supply management Satisfy lower market Bluetooth Handsets drive and talkLong termIncreasing fashion designers fieldAmerican Football in USAIncrease market share in AsiaBuying small companies or stocks